Anyone with a website has heard the buzzword SEO (search engine optimization). The concept is simple, higher results in search engines over your competitors means more traffic to your site, and therefore more business. Sounds great doesn’t it!
Not so much in reality…
Sure, SEO can be valuable in some cases, but for most of my clients it’s a complete waste of time and money. SEO is just a marketing tool and not some magic trick for making the Internet work for you. What you need to focus on and is the real buzzword, MARKETING.
Marketing is promoting your product or service and this can be done in many, many ways. The trick to doing this well, is the following 3-step process and hiring the correct professionals to achieve your marketing goals for each step…
- Define who needs your product or service.
- Tell them why they need your product or service.
- Deliver the message in the most direct and cost effective way.
If we now look at SEO in the grand scheme of things, it’s a possible option for step three in the marketing process, that’s all. Put your credit card away, don’t get suckered into the $100 a month if you sign up for a year SEO plan. There are much better ways to spend that $1200 of marketing money that will actually get results.
Remember, better marketing means bigger profits, call 858-220-41111/contact me today!